As parents we want our kids to feel the magic of the season and the spirit of giving but they just want MORE STUFF! And when they get the stuff? Tears and meltdowns and “It’s not fair!” when it’s all over.

How can we help our children appreciate the giving as well as the receiving? How can we help them to understand that people are more important than ‘stuff’?

Here are 3 things you can do that will help:

(watch the video here) (and get the free printable download of the tips here)

1. Give an experience.

When my children were little, my brother-in-law, their Uncle Ezra, would give them an EZ Pass for Christmas. The EZ PAss could be traded in for the fun activity of their choosing. A day at the Science Centre followed by pizza ordered in and a sleepover? Way better than any present.

Treat your child to time spent together doing something a bit out of the ordinary. Make a special ticket for the experience. Some ideas: a date with you, an activity in nature, an afternoon at home doing fun things together. Feel free to borrow a catch-phrase from our family. We used to ask the kids, “What’s most important?” and we taught them to answer, “People not stuff!”

What would your child really like to do with you? Giving an experience as a present will teach your child it’s not all about the stuff. They’ll see the holidays are about family time and loving each other.

2. Help them give a present.

If you want your child to value giving at holiday time, help them give a present. Children get VERY excited about giving presents when they are involved in coming up with an idea and executing it. If they have a sibling- make a toy for their brother and sister. (Not only does this let them experience the joy of giving- it also helps lessen sibling rivalry. )

In the video on this topic, I showed you a pink paper-mache piggy bank my oldest boy made his brother when they were about 9 and 6. The little guy- who is now a 6’1” 14 year old- still has the bank in his room.

No sibling? Make a present for a parent, a teacher or a neighbour. No time or creatively challenged? You can help them choose a present at the store (and hopefully they can contribute financially.)

When children are involved in thinking of and making a present, they catch the spirit of giving.

3. Welcome all feelings.

As hard as it is when your child is crying that there aren’t any more presents, or it’s not fair, or it’s not what they wanted- after opening a bounty of gifts- welcome all feelings. You don’t have to agree to be empathetic. This is the feeling your child is having- and it is real. The feeling will pass only when your child feels understood, and they have had a chance to process their feelings. After the big feelings subside, you can talk about the upset.

Try this:

  1. Empathize with your child’s feelings- even if you don’t agree. “You wish you could open more presents. It’s so hard!”
  2. Show you understand- try to put yourself in their shoes. “You love presents so much! It feels like you can never have enough.”
  3. Welcome the big feelings or the tears. Don’t try to talk them out of it or fix it.
  4. Know that when the feelings are processed they will pass. Your child will see that they can survive the end of presents (or whatever it is) and be okay again.
  5. When the storm passes? You have an opportunity to talk over the upset.

Your child may be upset about something that seems small or unreasonable to you- but they are using it to unload all the feelings that have been building up over the action-packed and emotional days that preceded it.

And remember that this is all normal. Your child WILL learn to smile and say “Thank you” someday even if they hate the present.

Give the gift of an experience together to remind children that “people not stuff” is what’s important. Help them feel the joy of giving by making a present for a sibling or someone else in their lives. Remember that all feelings need to be acknowledged- even the ones that feel difficult and unreasonable.

Get a free printable download of these tips! Sign up below.


Sarah Rosensweet is a peaceful parenting coach and educator. She lives in Toronto with her husband and three big kids (ages 11, 14, and 17). Sarah teaches parents a non-punitive, connection-based approach that uses firm limits with lots of empathy. Sarah is an API certified parenting educator and is certified by Dr. Laura Markham as an Aha! Peaceful Parenting Coach. Find her at

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